The Jobs to be Done framework in Product Innovation
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#JTBD : Jobs To Be Done
Jay Haynes - Building high-growth products using jobs-to-be-done
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Innovation is a huge landscape at the moment from an activity perspective but,successful Innovations are rare. Over 53% of startups fail to earn 1xcapitalinvested... that is a compelling figure.
The number 1 reason for failure is that there is no market need!
The Jobs to be done framework has been around for almost 10 years, at its core it is about putting good, well measured products in marketplaces a quickly as possible.
__________________
High level Goal: Satisfy customer needs better than competitors in the market.
Market is the:Price xProducts xBuyers
Unmet needs: Can be quantified in terms of importance and how or if a product should satisfies these in terms of #JTBD...
Jay Haynes - Building high-growth products using jobs-to-be-done
__________________
Innovation is a huge landscape at the moment from an activity perspective but,successful Innovations are rare. Over 53% of startups fail to earn 1xcapitalinvested... that is a compelling figure.
The number 1 reason for failure is that there is no market need!
The Jobs to be done framework has been around for almost 10 years, at its core it is about putting good, well measured products in marketplaces a quickly as possible.
__________________
High level Goal: Satisfy customer needs better than competitors in the market.
Market is the:Price xProducts xBuyers
Unmet needs: Can be quantified in terms of importance and how or if a product should satisfies these in terms of #JTBD...